I have found an organisation I trust enough to transfer some 10% of my wages. Celebrity endorsement works! Well, it wasn't an advertising campaign, I was looking for information myself, but I found their website through a LiveJournal account of a famous Russian media person. Thanks, Татьяна Лазарева!
The fact that I already contribute somehow (very little, but better than nothing) to the society invigorates me to pass by beggars in the streets light-heartedly.
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